The Beginner-to-$5k+ per Month Agency Starter Framework
Why Start a Copywriting Business in 2025
Do you like coffee?
Well, your favorite coffee brand wouldn't be around today without copywriting.
Their commercials…
Their ads on Instagram and TikTok…
Their emails in your inbox that you don't open unless you get a discount…
These huge brands pay a copywriter millions upon millions every year.
And just like your favorite coffee brand, every kind of business that exists desperately needs copywriting that converts which is why they pay copywriters so much money in the first place.
So, good news for you:
There are hundreds of new businesses opening up every single day which are businesses you can help by starting a copywriting business.
You're invited to slowly read and take note of the roadmap listed out below in excruciating detail… but before we get to that…
Copywriter Salary: How Much Can You Earn?
The #1 fear holding every ambitious soul back from starting a freelance copywriting business is that they think they need a flashy marketing degree or a million dollars generated for a business already.
False. False. False.
First off… and let's settle this right now… business owners don't hire copywriters based on degrees.
They don't prove anything.
Business owners care about one thing and one thing only:
If you help them make millions, they pay you millions.
Secondly, if you were wondering how you can get a client without proven results, join today the following tools:
✅ Pre-built project templates you can plug & play so you don't screw up your first project
✅ 24/7 one-on-one mentorship from a multi-millionaire copywriter
✅ 56+ hours of in-depth of advanced copywriting lessons, techniques and frameworks ✅ A 15,000+ member support community of others building a copywriting business ✅Daily live calls going over up-to-date copywriting tools and tactics
Legal Requirements for Starting a Copywriting Business
Before we dive into how you can build your copywriting business let's make sure you're protected from the annoying stuff…
When you're starting a copywriting business, yes, some legal housekeeping is smart.
Just don't go as far as hiring a legal team (not until you're making at least $10k+ per month).
Start with these basics:
Pick a business name (optional for freelancers using their real name)
Register as a sole proprietor or LLC depending on your country/state
Set up a business bank account to keep finances clean
Use a simple contract (Google "freelance copywriting contract template")
Don't overthink it because you can upgrade as you grow.
You're just establishing yourself as a real freelance copywriting writing business.
Oh by the way… we have this all mapped out for you inside The Real World.
The last thing you want is to be vulnerable to some legal aspect you didn't know about.
Best Copywriting Services to Offer Clients
Paid Advertising Copywriting
By far the most profitable and popular form of copywriting comes in the form of paid advertising (especially for local home service businesses).
This includes facebook ads, instagram ads, google ads, and tik tok ads.
For you this means writing the captions and headlines for these various types of ads.
Paid advertising is also the quickest way to generate high quality results for any businesses you will soon work with.
This is because paid advertising uses a budget (provided by the client) to immediately place their product or service right in front of their customer base.
However… setting up the correct technical parts of each ad campaign can sometimes cause client ad budgets to burn up in flames.
The last thing you want to happen is for your top notch copywriting to be useless all because of some technical setup mistake.
Inside The Real World you not only get the knowledge on what makes high-converting ad copy…
But you also get complete video walkthroughs to make sure you don't screw up the technical aspects in your client's ad manager.
Brand Copywriting
Business owners want their brand to stand out as the most unique option in their marketplace.
Which means they have a message, or "vibe," they want constantly pushed.
Chewy.com → "Where pet lovers shop" Apple → "Think Different" Starbucks → "It's not just coffee. It's Starbucks."
Every company has a mission, and that mission is constantly posted all over social media.
As a copywriter, it would be your duty to make sure a client's brand promise is in all their social media campaigns.
Whether it be writing a short clever script for a Tik Tok or Instagram reel, or even just a regular caption for a post they create.
The Real World gives you the global brand popularity tactics that Gucci, Nike, and Starbucks used to become internationally known luxury brands.
Email Copywriting
Good news…
If your client has an existing email list of faithful subscribers BUT doesn't have the time to write his/her own emails, all you have to do is put together a short punchy email campaign to generate sales.
Think of an email list like a raving crowd at a Taylor Swift concert.
These raving fans, or "subscribers," entered their email because they liked what your future client sells.
So they're already primed to purchase.
Just be advised as easy as it is to sell to a warm email list, it's just as easy to cause subscribers to lose interest.
With email copywriting you make sure your client isn't losing sales to competitors BUT ALSO not annoying subscribers.
Finding the middle ground can get tricky which is why The Real World has an entire masterclass on the do's and don'ts of email copywriting.
The last thing you want is to cause unsubscribes to your clients email list that they've spent years and years building.
UX Copywriting
"UX" is just a fancy way to say "User eXperience."
Anything "UX copywriting" is related to copywriting on a website.
For websites, it's important to have the copy structured a certain way so that website visitors can find the info they need easily.
Think about it… if the "Sign Up" button on The Real World was hard to find, website users would find it hard to get what they want.
And any site that's hard to navigate has a terrible conversion rate (aka "how many people buy").
This includes writing landing pages, about pages, and product pages, any page you can find on a website.
In short, anything a customer reads on a site.
Website copywriting blends UX clarity with SEO copywriting.
SEO Copywriting
HERE is where we get into which businesses are king of the hill.
Good SEO is simply how well a business ranks in search results.
Remember those home service businesses I mentioned earlier?
Well every single one of them cares about SEO… a lot.
Think about it… when was the last time you searched and chose the 19th best roofing company or home renovation company on Google Maps?
Think about it x2… when was the last time you ever considered a business below the top 3 search results.
I bet you haven't and the fact of the matter is…
99.999% of people don't.
So if you can show up to a business owner that's ranked low and help them appear higher in the search results, this is the best kind of case study result to have.
SEO copywriting includes: the site is easy to use for each visitor checking which correct keywords to have on the website Continuous site updating (which means businesses need you every month)
Every business who's not rated #1 in their niche DESPERATELY needs SEO copywriting.
By far the most in-demand project among local businesses involves strategic SEO.
Every single day businesses are either gaining more sales by gaining a higher rank, or losing sales by getting leap frogged.
If there was a current World War 3 going on… it would be the SEO battle in the local business game.
For proven SEO strategies and tools you MUST have, click here so you guarantee your first client wished they found you sooner.
Copywriting Pricing: What to Charge Per Project
The copywriters who are racking millions of dollars all charge the same way.
The only way you become a multi-million dollar copywriter is with revenue share deals, NOT hourly rates like an employee would charge.
A revenue share deal is basically you get paid a percentage of the money you make a business.
Charging hourly rates and flat rates is the quickest way to go nowhere and you aren’t here to become just another employee who works for his or her time.
Here's a real example one of the students inside The Real World had in the last week:
If you got just one roofing company client… and generated only 5 roofing projects in a month… and say you had a 10% revenue share deal with them.
One roof is about $20,000
1 roof at $20,000 x 5 projects = $100,000
$100,000 x his 10% revenue share = $10,000 in his bank account.
All from a normal and very common 10% revenue share deal with a roofing company makes you more than your teacher and your parents combined in a single month.
And the best part about these types of deals is that they’re zero risk for the business owners you talk to.
Meaning it’s a no brainer for any business owner who wants more sales, leads, or projects every month to say yes to you.
You simply have to know how to frame this deal when you talk to them.
Inside The Real World the copywriting professor gives all his students a template for exactly what to say and how to say it when you’re in the process of closing a client.
You can get that template PLUS proven outreach methods that will get you your first client within the next 24-48 hours.
Click here to get your first paid project by the end of the week.
How to Find Your First Copywriting Clients
99% of copywriters avoid these $890 billion dollar industries because "tHeY'Re bOriNG."
Plumbers, roofing companies, home renovation and remodeling, pool services, electricians, and every trade skill that exists.
Not only do tradesmen hate doing their own copywriting…
They don't have time because they're always on the move from job to job, project to project.
The last thing they want to do after a 14 hour work day is come home and do their own marketing.
This is why they're always looking for someone (like you) to come in to save the day (and their time).
If you want a qualified list of leads you can start reaching out to, hop on google maps right now and search something like:
"Roofing company near me" "Plumber in [city]" "Pool service company near me"
Everyone who's not the top search result wants to be #1.
They want more projects, more business, more revenue, but they don't have the time to improve their copywriting.
Look at that… you already have an offer that they will like!
Home service businesses almost always need a certain kind of Google Ad Lead Generation Funnel.
I say "certain" because unlike national brands like Nike or Gucci can be successful with broad strategies.
Home services are local to one city so the playbook is more specific and sometimes tricky to set up.
If you want pre-built home service project success templates, click the button below to join The Real World.
Inside you will be armed with pre-built projects, more than 46 hours of in-depth copywriting techniques and strategies, 1-on-1 mentorship from a multi-millionaire copywriter…
Oh and psst… you'll see 7 other high profit beginner-friendly niches that no one seems to brag about… because they're "boring"…
But last time I checked, "high-profit" isn't boring.
The "Warm Client" Niche
Everywhere else you go you'll hear about "cold outreach emails" or "cold calling."
Yes, these can work but you're fighting an uphill battle and here’s why:
The business owners don't know you and don't trust you (especially as a beginner).
That's why The Real World has had a rising popularity recently with a new form of client acquisition.
We are the only ones to rig the client acquisition game by helping you side-step the most common pitfalls every beginner normally makes.
To give you a hint for how it works…
Your first six figure client is already inside your phone's contacts.
If you want access to The Real World's in-house warm client method, click here to sign up.
How to Land Your First Copywriting Clients Fast
So let's do a quick check on what you know how to do:
✅ You know how to find businesses that need a copywriter right now
✅ You downloaded The Real World's in-house outreach scripts and templates to start doing outreach
✅ You know about every form of copywriting and each solves a unique problem
Next you're going to receive the exact method beginner copywriters use to close 4- and 5-figure deals on sales calls.
Getting Leads on a Sales Call
Eventually after sending outreach to local businesses and your warm network you will get someone interested enough to sit down with you.
This meeting is called a sales call.
On sales calls you meet with the potential client and talk about their current problems, what they've tried and why it didn't work, and how you can help them solve their problems.
Normally this is one of the reasons why beginner copywriters quit due to fear of hopping on a call with a business owner.
However, inside The Real World we give you a step-by-step framework so you always know what questions to ask and when to ask them.
This gives you supreme authority and paints you as a legitimate expert in the client's eyes.
We basically put all the words in your mouth so you don't have to think.
The first step of a sales process is made to identify the problem.
Identifying the Problem
Every business owner has at least 1 problem keeping them up at night.
Spoiler alert: Almost every problem a business owner faces is related to getting more sales AND is solved through copywriting.
Now that you're on a sales call you need to dig deep into their business to truly understand what's going on.
To do this, here's a list of problem identification questions you can use to isolate what's causing their pain:
What would you say is the one roadblock preventing you from growing your business?
What have you tried in the past to solve this issue?
What do you think is the reason why it didn't quite work the way you wanted?
How long has this problem been going on?
Naturally you will think of follow up questions during the call to dig deeper, but for now these questions will have your lead oversharing about their situation.
Bonus tip: Have a notepad and pen ready to write things down.
Besides gaining clarity on how to help them, doing this will paint you as a professional in their eyes and someone who cares when they see you writing things down.
For the full successful sales call strategy, join The Real World to gain exclusive access.
Present the Solution
This next section becomes quite easy after you've gotten them talking.
At this point in the sales call, you have the business owner thinking critically about their problems and begging you to help them.
Now you can diagnose the best path forward after you have the context of their situation.
To generate stellar results for your client,
Click the button below for all the exact frameworks and every pre-built project template to guarantee you succeed as a beginner copywriter:
Freelance Copywriting Contracts That Protect You
Before you start any copywriting project, you need a solid contract that protects both you and your client. A good contract prevents misunderstandings, scope creep, and payment issues.
Essential Contract Elements
Scope of Work (SOW):
Define exactly what you'll deliver: website pages, emails, ads, or revisions are included.
Be specific about what's NOT included to avoid them trying to get more work out of you without the money to back it up.
Timeline and Deadlines:
Set clear deadlines for both parties.
Include when you need materials from the client and when you'll deliver drafts and final copy.
Payment Terms:
Specify your total fee, payment schedule (upfront deposit, milestones, or completion), and late payment penalties.
Also include your preferred payment methods.
Revision Policy:
Limit revisions to prevent endless back-and-forth.
Most copywriters include 2-3 rounds of revisions, with additional revisions charged separately.
Cancellation Clause:
Outline what happens if either party needs to cancel.
Typically, you keep any payments received for completed work.
Intellectual Property Rights:
Clarify who owns the copy once it's completed and paid for.
Usually, ownership transfers to the client upon full payment.
Kill Fee:
Include compensation if the client cancels the project partway through.
This covers your time and lost opportunity.
Simple Contract Template Structure:
Project overview and scope
Timeline and deliverables
Payment terms and schedule
Revision and approval process
Cancellation and kill fee policy
Intellectual property rights
Signatures and dates
All of the contracts mentioned elements listed above are included as a courtesy inside The Real World’s copywriting campus by the multi-millionaire professor.
The absolute last thing he wants for his students is for them to apply what he shows them, close a client, but then get screwed due not having the proper contract being set up.
Click here for how to avoid bad clients from the get-go.
Client Management Systems That Work
When you're making millions from all your copywriting clients, you're going to need a rock solid system to guarantee you don't miss a deadline.
Here's what separates millionaire copywriters from the small-time freelancers who can't seem to manage just two clients:
The successful copywriters who make the big bucks set up their business using the following systems and tools.
Customer Relationship Management (CRM)
Forgetting to follow up with a potential client is like throwing bags of money in the trash.
The copywriters who make $10,000+ within their first month religiously track every interaction with prospects and clients because they understand that most sales happen after multiple touchpoints, not during the first conversation.
Free options like HubSpot CRM, Notion, or Google Sheets work perfectly for beginners are honestly all you need to never miss a message or deadline.
The biggest mistake new copywriters make is thinking they can remember everything in their head, but once you have 5+ prospects in your pipeline…
Details start falling through the cracks and money walks out the door.
A simple CRM system prevents you from losing big-ticket clients because you forgot to follow up.
AND it makes you look professional when you remember exactly what was discussed in previous conversations.
The CRM setup that The Real World students use to track and convert more leads than copywriters with years of experience: //You see how the real money is how you set up your CRM?
When you have a streamlined system designed to go from new client to a $5k retainer plus 20% revenue share,
Your earning potential skyrockets and so does your bank account.
Click the here to get the exact CRM system setup The Real World students use to scale to their first $10k within 30 days:
Project Management
Disorganized copywriters always lose clients.
When clients see that you have professional systems for managing their projects, they trust you with bigger projects and higher budgets because they know you won't forget key details.
Project management tools (like Trello, Asana, Monday.com, or Notion) help you eliminate all of the stupid beginner mistakes from the start.
Meaning you start on Day 1 as a seasoned professional who looks and sounds like you’ve been doing this for more than a decade.
And guess what? Clients will give you any amount of money for sounding like a stone cold professional.
The exact project management system that lets The Real World students handle 3x more clients without messing up relationships was designed by a multi-millionaire copywriter himself.
(He still uses it today for all his clients.)
Plus for the students that show him they’re using his system, he actually will give them insiders on his current project work to show them how he generates his big-ticket clients millions in a single week.
To get organized like him so you can start making those revenue share deals print money for you, click here.
Communication Protocols
The copywriters who can charge $10k+ per project with confidence communicate with their clients in a very specific way.
When you can deliver amazing results all while keeping your clients pumped along the way...
In many cases you can even secretly cause them to want to pay you more because you handled the communication the right way.
For example here's a nice little strategy for you to use that's proven to work for anyone:
When you schedule your project work with a client and you know for a fact that the work won't take you more than a week,
Schedule the project for a 2-week delivery time BUT then deliver it in 1 week along with the email/DM comment:
"Hey [name], this project was too good not to spend all day and night working on it. As a result, I got everything written, revised multiple times and ready to start making your business more money ASAP. Ready to take a look?"
They will be over-the-moon excited and surprised by how efficiently you work.
Plus if something went wrong behind the scenes, the extra week gave you enough breathing room to keep the quality high without feeling rushed.
It’s simple strategies like this that make clients want to rehire you and invest even more.
And that’s just one of many tactics that increase the amount you earn per client.
If you want complete full strategies like these, click here.
Client Onboarding Process
If you want clients to treat you like a pro, then start acting like one from day one.
So let's start now by setting up a proper onboarding process. That means:
A welcome email with the timeline
A short questionnaire to lock in the details
A signed contract
A collected deposit
A kickoff call to align expectations
And clear updates as you move.
When you make everything feel structured and handled, clients stop second-guessing you, they stop dragging their feet on payments, and they stop acting like they run the show.
Copywriters who skip this step always… ALWAYS… pay for it later down the line.
But when your onboarding is smooth and locked in,
Your clients feel like they’re in good hands.
And clients who feel taken care of leave glowing testimonials, send referrals, and feel inclined to pay you more as they trust you more.
Click here for the exact onboarding system we give The Real World students so every project starts with control, clarity, and cash collected.
How to Deliver Successful Copywriting Projects
When you're new to the copywriting game it can be scary to mess up.
The best way you can prevent any screw ups is by talking to someone who's already a professional copywriter.
Someone who's done every kind of project and knows how to avoid rookie mistakes…
Someone who is still actively running their own agency…
A guide that knows every possible mistake a beginner could face on their first few projects so you don't have to learn the hard way.
Now…
Most people when they get to this point — their first project — they think to go ask marketing agency owners for some help.
That's the obvious thing to do, but here's why you won't find the kind of help you need.
Agency owners are extremely busy.
They're swamped with ongoing projects and managing all their employees to ensure deadlines are met.
So they're not going to be the kind to take an hour out of their day to help you.
You need someone who is currently in the game but has time to help you because they've automated their business.
Because let's be honest, it's scary being a beginner otherwise the famous phrase "rookie mistakes" wouldn't exist.
From setting up ad accounts to drafting project contracts to client management…
Stress is not in short supply.
Unless (of course) you have a mentor who's been where you are and help you avoid the bonehead mistakes.
For 1-on-1 mentorship and guidance on all of your copywriting projects, you should know that The Real World has a multi-millionaire copywriting mentor.
The kind of mentor that lives by a motto his old mentor taught him:
"If you show up and listen, I will not let you fail."
Inside Universtiy.com the copywriting mentor has more than 10 years of industry experience and $100M generated in client results.
He teaches absolute beginners off the street how to get their first $1k in their first week and $5k or more in their first month.
[INSERT SCREENSHOT WINS HERE]
The entire path has all the "rookie mistake guesswork" removed because the course content is literally his brain transformed into video format.
$100M worth of knowledge for only $99.99 a month.
Again, if you're only in high school or college you have some time to think before your life is completely taken up by a 9 to 5 shift.
But if you currently have a 9 to 5 that gives you a good 2-3 hours per night of business development time…
Click the here to get expert advice on starting your copywriting business
FAQs
Frequently Asked Questions About Starting a Copywriting Business
Q: How long does it take to start a copywriting business?
A: If you follow the steps in this guide (or the advanced roadmap inside The Real World), you can get your first paying client within 1 week. Most copywriting for beginners see traction once they focus on outreach and solving real business problems.
Q: Do you need a degree to be a copywriter?
A: Nope. Just results. A copywriting portfolio and understanding of persuasive writing matters far more than a diploma.
Q: How much can a freelance copywriter make?
A: $2K–$5K/mo is normal within 30 days. Top earners hit $10K+ monthly with the right copywriting services and client systems in place.
Q: How do I get clients as a copywriter?
A: Outreach + a simple, clear offer. See the section above for how to close your first 2 clients using freelance copywriting tips.
Q: What's the best niche for beginner copywriters?
A: Local home services, eCommerce, and personal brands. These beginner copywriting niches are easy to break into and offer fast wins.
Q: How do I build a copywriting portfolio?
A: Use spec work, one free project, or rewrite public pages and post them online. Highlight your best sales page copy, email marketing samples, and ad copy for quick authority.